Our Culture: Values

More than words: It’s the way we do business

At Fidelity Canada, our Values, Behaviours and Guiding Principles are shared and deeply held beliefs that help to define our company's culture and govern how we conduct business.

Encompassing a broad range of behaviours – from meeting our commitment to unitholders and delivering on our promises, to understanding the roles, responsibilities and perspectives of those around us – our Values, Behaviours and Guiding Principles shape our everyday actions, allowing us to function in a cohesive and well-integrated fashion.

This foundation drives the way we interact and work together to achieve results.

Our Purpose is working together to build better financial futures. Our 2 business areas are Investment Solutions & Services and Workplace & Personal Financial Health. Our main stakeholders are customers, colleagues, communities, suppliers, shareholders, regulators & policy makers. Our Values are Integrity and Trust. Our 4 action-orientated Behaviours are Brave, Bold, Curious and Compassionate. Our Canadian Guiding Principles are Commitment, Partnership and Balance.